8/17/2023 0 Comments Silk internet browserThe Fire, which is being pre-sold by Amazon for $199, will start shipping in mid-November. The proliferation of the Silk approach to browsing could pose problems for all web surfers in the future, If major browser makers with cloud clout decide to adopt the Silk model, So, Amazon, Google, Apple, and Microsoft will know your every move on the Web.Amazon introduced Silk - the browser that will be built into the Kindle Fire tablet - late last month. Security is an issue in Silk, Because you’re interacting with Amazon’s cloud, you’re never directly interacting with secure websites, So when you log into your bank, that information is given to Amazon, which conveys it to your financial institution.Īmazon’s credit allows you to turn off Silk’s cloud features and use it like a typical browser, That would address the privacy and security problems that could arise from using the software, but you’ll lose all the benefits of processing browser activity in the cloud.Īnother issue with not receiving content directly from the website is that you don’t know how long it took Amazon to configure the content it sends to you, or, in the case of cached pages, You may want the 3MB photo served up by the site and not the 30KB version EC2 sends to you. JavaScript code found on web pages can be compiled into ARM machine code by its servers, which would boost the web page’s performance on its tablet, The end result is the delivery of the web pages that consume less bandwidth and perform better when they’re displayed in Silk.Īmazon’s cloud can act as a middleman between the user and the Internet, It raises obvious questions about privacy, When you worry about Facebook tracking your activity on any web page containing the “like” button, your anxiety levels should skyrocket at the prospect of Amazon tracking your every move on the Web, Amazon says the information it gathers will be kept anonymous. Another benefit of Silk is that content can be tailored to Fire before it reaches the device, Large images on the web page can be compressed to meet the real estate requirements of the tablet’s screen. ![]() Tying Silk to the cloud allows Amazon to use its predictive technologies to guess what web pages you’ll be asking for before you ask for them, That can speed up the performance, too. Rendering pages in the cloud allows the size of the browser cache on the Fire to be reduced, Which saves storage space, always a good idea on mobile devices which have storage constraints, Silk can keep its connection to Amazon’s cloud always open, That reduces latency when you launch the browser and begin surfing the web, latency is the time lag between issuing the command and the function being completed. Much of the work of rendering web pages is done in the cloud, So, Silk can perform faster than your typical mobile browser, With some web pages requiring access to many domains and downloading of hundreds of files, handing that task off to the much more powerful computers in Amazon’s Elastic Compute Cloud (EC2) frees up computing the resources and bandwidth that would otherwise be consumed locally on your tablet. Amazon silk will give Amazon exceptional insight into what consumers are interested in, how they use the mobile Internet, and what they want to buy.Īmazon silk makes the Android operating system, the platform upon which the Kindle Fire runs, much less relevant, It is Amazon’s browser that will control the consumer’s interface and data-and search window-not the operating system, Google’s software has become a device-driver. Amazon silk should help grow Amazon’s commerce business. Amazon silk browser advantagesĪmazon silk should make web browsing on Kindle much faster, by using Amazon’s cloud infrastructure to preload the sites people visit most often. ![]() Amazon will have access to lots of consumer data, the browsing by Amazon Silk users goes through Amazon’s cloud servers, so, Amazon should have amazing data on people’s browsing and buying habits, (All of that data would have to be anonymous and aggregate, obviously, or Amazon will be clobbered by privacy zealots, But it will still be useful.) This could give Amazon great market intelligence and allow it to target offers better.
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